Student marketing transformed

ARU needed a Clearing campaign that would both inspire the next generation of changemakers and raise awareness about the benefits of a degree to help support the launch of their new campus.

NYU Silver wanted to boost enrollments for their two main programs – their flagship Master of Social Work (MSW) and their prestigious Doctor of Clinical Social Work (DSW) – and promote their smaller satellite campuses in New York state, Rockland and Westchester.

When people hear ‘small’ they often think ‘less’. But being smaller in the university space is no bad thing – especially for support, a sense of community, a personalized experience and a unique social offering. At Bishop Grosseteste University, their size is their strength. So we harnessed the idea with our campaign ‘Go Small, Get More.’

NYU Meyers knew that in order to drive awareness, inquiries, and subsequent enrollments to their graduate school of nursing, they would need a fresh campaign with vigorous creative, bold messaging, and on-the-nose targeting geared towards diverse candidates. Our approach was to hero those nurses – the people behind the profession, and empower a new generation to take up the mantle.

Find out how Net Natives used global research expertise, student-specialist strategy and a bold creative vision to reinvent the Study in Sweden brand, The Swedish Way.