Who we are

We are trusted by:

What we do

High performance enrollment specialists

From award winning research to game-changing strategy and zero-based planning, our experts will challenge your preconceptions and change your whole approach to student enrollment marketing. By combining in-depth sector knowledge with inspiration and innovation from the furthest reaches of the marketing world, we’ve helped hundreds of institutions like yours steal a march on the competition.

Talk to us about: Advertising, Campaign Planning, and Nurture and Conversion Strategy

Win attention. Create connections. Drive action.

Unleash your brand’s full potential with bold unignorable creative and innovative campaign planning, to win your audience’s attention, create deep connections and drive meaningful action when it counts. Our integrated insight-led approach delivers content-led campaigns that cut through at key moments, make an impact on your audience and drive growth for your institution.

Talk to us about: Creative Strategy, Messaging and Positioning, and Content Marketing

Exclusive data, insight and access

In 2021 alone we tracked more than one million student records and analyzed more than three billion adverts across 6,000 campaigns in 80 countries. Our award-winning Market Research Society Accredited research has fundamentally changed the way the sector understands students globally. And direct access to an exclusive community of more than 150,000 students and influencers, gives us real-time insight into the latest content trends, and what inspires, motivates and matters to them.

Talk to us about: Research, Student Insight, Student Behaviors, Brand Tracking, and Social Media Analysis

Work smarter. Better. Faster.

Our revolutionary AI-powered technology, Akero, allows our experts to work smarter and faster for you, surfacing the data and insights, and automating the processes they need to deliver results. Your bespoke client portal provides a single source of truth for all campaign activity, with live performance dashboards and clear management of briefs, plans and assets, all in one place, making production, feedback and approval - even with multiple stakeholders - as frictionless as possible.

Talk to us about: Enrollment Attribution, Predictive Advertising Performance, Automated Production Management, and Slate Integration

Meet the team

Steve Evans

CEO and Founder

About Me

I'm pretty sure I can whistle louder than anyone in both the UK and US offices.

Murray Simpson

Chief Growth Officer

About Me

I can spend an entire day doing an American accent, without anyone noticing it's fake.

Kaja Szczechura-Evans

Operations Director

About Me

If I could talk to any animal, I'd choose cats. Only so I could ask my cat why she loves my husband more.

Jennifer Lonchar

Vice President, Strategy and Partnerships

About Me

I'm an avid equestrian who also dabbles in silly party tricks, and can touch my nose with my tongue.

Luke Kirkpatrick

Chief Technology Officer

About Me


Charlie Penrose

Creative Director

About Me

Previous roles include 'artist', 'ice-cream truck driver', 'pasty baker', 'painter and decorator' and 'person that picks mud out of golf shoes'

Kas Nicholls

Research Director

About Me

I've skydived out of a plane from 14,000 feet.

Matt Byerly

Vice President, Marketing

About Me

I can recite every Doc Holliday line in Tombstone - which I am 100% convinced is the greatest movie ever made. “Isn’t that a daisy?”

Carrie Hopkins

Director of Client Growth and Media Strategy

About Me

My ideal day starts with ocean views, a strong cup of coffee, and an even stronger wifi signal. 

Robyn Zohdy

Head of People

Ed Millikin

Head of Finance

Cem Topcam

Head of Copy and Content

About Me

I’m into professional wrestling. In my thirties. You can learn a lot about storytelling from pro wrestling. Honest.

Gus Bolognesi

Head of Client Services (US)

About Me

I have lived in five different countries, and cannot get enough of travelling!

James Brown

Head of Client Services (UK)

About Me

I listen to Cinematic soundtracks whilst I work and The Lord of the Rings dominates my 'Spotify Wrapped'.

Petra Maister

Head of Campaign Strategy (US)

About Me

I can speak six languages.

Ammie Macnaghten

Head of Campaign Strategy (UK)

Join our global family

Our story


This was the year Net Natives was established, to provide digital advertising services to the education sector.


In 2009, we launched the UK’s first student-focused Facebook advertising campaign.


We launched the first student data capture app (and hired our first developer - who is still employed at Net Natives, over a decade later!).


The year we got the stamp of approval from Google and Facebook, achieving our agency partner status.


A big year in 2013, as we secured our first multi-year exclusive media buying contract for a UK University.


We evolved our data capture apps into a Saas product, and Akero was born (which has since tracked over 1 million student data details). 2015 was also the year our in-house creative department was established.


We launched across the pond and opened our US office in NYC. This was also the year we launched China student advertising campaign, achieved Google Premier Partner status and set up the research and data department.


We welcomed Student Hut to the Net Natives family and develop a D2C and data proposition.


One for the books; the year Akero AI was launched. Developing a self-service advertising portal, which is evolved into the Akero we all know today.


Launched Akero's Insight portal to help universities all over the world keep up to date with the latest market and student trends and behaviors.

Causes we support

Diversity, equality and inclusivity

We’re an equal opportunities employer. A diverse workforce is central to our success – the more ideas and perspectives on our table, the better our work, culture and enjoyment gets. 

That’s why we have a Diversity, Equality & Inclusion group (DICE) made up of employees, who meet fortnightly to discuss issues and implement improvements to a range of topics including (but not limited to) race, disability, and LGBTQIA+ equality and rights, mental health, and so much more. Anyone can join and have their say.

We also support inclusive subjects such as time off for menopause, fertility treatment, child bereavement and miscarriage leave. We think it's important to give employees the confidence to ask for help and support on those subjects that can be tricky at times.   

Helping the planet

As part of our journey towards becoming more environmentally and socially conscious, we’ve partnered with One Tree Planted, the world’s tree-planting charity, to ensure that advertising to the Akero Student MarketPlace is part of the solution.

Akero is the only student advertising product that contributes to various sustainability projects across the world. And, as well as monitoring your campaigns through Akero, you’ll be able to track the projects you help support at any time within your live dashboards. 

Your advertising will work towards restoring the Atlantic forest and endangered habitats in Brazil, improving livelihoods and ecosystems in Indonesia, rebuilding communities affected by the Australian 2019 wildfires and restoring critical habitat in Romania in the Carpathian mountains.

Recent awards

Best Automation Project

Bishop Grosseteste University and Net Natives were shortlisted for Best Automation Project at the AI & Machine Learning Awards

AI & Machine Learning Awards

Best Automation Project

Gold award winners at the 36th Annual Educational Advertising Awards

Gold Award for Digital Marketing Recruitment Strategy for this campaign at the 2021 Educational Advertising Awards

Drum Agency Business Awards

Nominated for Best Response to Change 

UK Search Award

Shortlisted for best low budget campaign


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