We are happy to announce that Net Natives and Bishop Grosseteste University (BGU) have been nominated for Best Automation Project at the AI & Machine Learning Awards 2022.

For years, ‘tracking marketing spend to enrollment’ has remained one of the biggest challenges in the education sector. Using Akero’s enrollment attribution tool, Net Natives and BGU were able to successfully overcome this hurdle and boost applications for the university’s 2021 Clearing Open Day.

Before working with Net Natives, BGU was unable to track their advertising ROI against relevant inquiry micro conversions. Integrating Akero with their open student CRMs enabled BGU to track prospects, identify successful impressions and better understand their student inquiry journey. As a result, BGU achieved over 300 Open Day registrations, exceeding their campaign target. Want to find out more? Check out this award-worthy case study here.

If you’d like to speak to our experts about how Akero can automate campaigns and maximize your conversions, get in touch today. Make sure you keep an eye out for when Computing announces the winners!


The clarity of Net Natives' information, instancy of communication and quality of product is vastly superior to other previous experiences I've had with agencies. The team is amazing - extremely knowledgeable and a pleasure to work with.
Ben Rook, Bishop Grosseteste University
Marketing Manager
"The journey from seeing an advert to enrolling at an institution is complex and spread across many unconnected systems and processes. Akero's enrollment attribution tool is the map that shows how these systems come together. It allows marketers to not only track marketing spend through to enrollment, but also to understand the impact every touchpoint is having on that vital end goal."
Alex Calder, Akero
Product Director

Over 300

Open Day registrations, exceeding their campaign target


for applications compared to the same point in the last cycle.