From leveraging TikTok to establishing your institution as a thought leader, we covered a variety of topics on the blog to make your work easier. Read on for 10 of our must-read blogs from 2022.  

1) Why high schoolers may turn down college (and how to change their minds)

Why are fewer students attending college? Part of this decline can be attributed to environmental factors out of our control, like the continuously decreasing birth rate or the state of the economy. Then, there are the factors that colleges and universities can influence. Read on to find out what they are — and how you can tackle them.

2) How universities are leveraging TikTok in 2022

Tik Tok has drastically changed the game when it comes to reaching prospective students, but many colleges and universities are hesitant to use it. Our team compiled a list of examples from institutions who are crushing it on TikTok — both organically and through paid media.

3) Support the class of 2025 with these strategies

Social distancing. Online-only courses. Virtual graduations. Thanks to COVID-19, the students who make up the Class of 2025 have survived a host of experiences that were once unimaginable. So, what do these students need to be successful as they move through the rest of their undergraduate careers? To get the answers, we chatted with four of your higher education colleagues.

4) 6 creative takeaways from the Most Contagious event

Humor. Uncomfortable truths. And the P word. These are just three of the creative marketing strategies for 2023 that were recently covered during the U.K.’s Most Contagious event. Check out our 6 key takeaways to help supercharge your marketing plan. 

5) Trending topics from the Higher Education Marketing Survey 

To help marketers connect with one another, Net Natives and Times Higher Education (THE) created the Higher Education Marketing Survey (HEMS), which aims to track how marketers respond to enrollment challenges and highlights  priorities and challenges across the sector. Check out the 2022 survey results to find out what your colleagues across the globe had to say.   

6) Your guide to first-generation students: How is the student demographic evolving? 

With the enrollment cliff looming, higher education professionals can leave no stone unturned. Since the number of first-generation applicants in America has increased by 22% from the 2019-2020 school year, we’ve gathered four simple strategies to increase enrollment from this group of students.

7) Leading change: Being thought leaders in the market

“Daunting — but ultimately worthwhile.” When it comes to integrating thought leadership into your marketing strategy, these words might sum up how you’re feeling. Thankfully, Jennifer Lonchar, our vice president of strategy and partnerships, can help you get started.  

8) Client Corner: 6 questions with University of Alabama’s Jimmy Hart

This fall, we kicked off our new Client Corner feature. In this installment, learn why Jimmy Hart and the University of Alabama connected with Net Natives and more about the projects we’ve collaborated on.  

9) Gen Z culture report: 3 takeaways for higher ed

Think you know Gen Z? It might be more complex than you think. But thanks to a Summer 2022 report from Student Hut — a student community that’s part of the Net Natives family which aims to provide transparency on all aspects of university life — your job just got a little easier.

10) Attribution reporting: How accurate reporting can empower better marketing decisions

2022 is new territory for all kinds of technology. If you want to gain a better view of how advertising impacts your brand, it’s time to adopt ad-serving and multitouchpoint attribution. To show you what we mean, Net Natives did a side-by-side comparison of different types of attribution reporting.  

Wondering how you could integrate any of the strategies mentioned in these blogs into your 2023 marketing plans? We’re here to help. Give us a shout, and let’s start a conversation.