International networking. New resources. Engaging sessions. This year, Net Natives' own George Metcalf will present on a panel called How to Leverage Social Media for Success at Pie Live Europe. RSVP now!

More About George Metcalf

George has worked for Net Natives for almost four years now. In his original role as a copywriter, George honed his understanding of the student audience by writing social ads and campaigns for a number of clients in the U.K. and U.S. In June 2022, he took on the role of content lead for the Net Natives direct-to-student brand, Student Hut. George’s first goal was to oversee a rebrand and new content strategy, updating the look, feel, and TOV for a Gen Z audience. He is in charge of Student Hut’s creative output, with a particular focus on organic social content.