University of Glasgow

Our Excellent Facebook Brand Strategy Service

When you’re one of the UK’s leading universities, you can forgive your students for getting a bit excited on Facebook and creating an endless number of pages celebrating your institution. It’s important though to present a clean, unified front to your online audience – so how do you go about assimilating your various Facebook pages into one comprehensive portal? The Natives will always have the answer.

The Challenge?

The University of Glasgow came to Net Natives with a simple request: to consolidate the vast number of unofficial pages headed up by the University’s name into one all-encompassing site. Every Facebook user who had stated their affiliation with one of these rogue pages would need to be connected to the new, official one. Let us at it, we said!

What did Net Natives do?

We put into action our Facebook Brand Strategy, consolidating the University’s fans across Facebook and seamlessly migrating them onto the new website.

The University then said, “but what should we have on our page?” So we provided our Content Strategy Consultancy too. We shared our knowledge about what content works on Facebook sites, leading to maximised engagement between University and fans.

The Result?

The University’s official page now has 22,253 likes – a true reflection of the University’s fanbase. The University has full control over their Facebook presence, and can see exactly what is being said. Another success for the Natives.

“Thanks to their understanding of social media, Net Natives have helped us gain better control of our identity on Facebook and we are now able to directly engage with over 20,000 ‘fans’ who were originally connected to unofficial Facebook pages for University of Glasgow.”

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