University of Brighton

Facebook Website and Brand Strategy

How to you control your brand identity on Facebook, but still empower the various groups? This is one of the most common questions asked by our education clients.

This is what the University of Brighton wanted to know when they came to us regarding their in-house Facebook policy. In short, they didn’t have one, or an all-encompassing, official Facebook page. What they did have, however, was over 5,000 fans connected to various unofficial Facebook pages – and therefore unreachable by the University.

The Challenge?

The University needed complete control of its brand on Facebook. They wanted to create a user experience in keeping with their values and to manage the flow of traffic between official Facebook pages whilst enabling themselves to remarket effectively.

What did Net Natives do?

www.facebook.com/universityofbrighton

Working in partnership with Facebook, Net Natives’ solution was to deliver a single brand destination on Facebook which would both engage the audience already connected with various official and unofficial pages and act as a portal page officiating other authentic university Facebook pages.

We trained the University on effective content and helped with their social media policy. But, importantly, we build an engaging Facebook page with the unique Net Natives Social Content Management System.

Branded with provided our powerful and user-friendly Social CMS now gives the University the ability to edit html text, upload images, create banners and more.

We even enabled the creation of new page links using a palette of the University’s approved brand colours, meaning new and existing students and stakeholders could be directed to other University-approved pages, all within a strong and up-to-date brand.

The Result?

We saw the University’s Facebook community grow from 0 to over 5,300 within a week.

186 people were talking about the University on Facebook within a day, with 40 people “liking” the University’s first official Facebook engagement comment on their wall.

“Net Natives understand the need for universities to harness their presence on Facebook and capture students and prospective students who assign themselves to community pages. They advised us on this and merged all of the disparate university identities that existed into one page bringing together a network of more than 5,000 “likes” ... Net Natives made the process of build and migration easy and have offered expert advice on Facebook strategy and development.”

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