University College London (UCL)

LinkedIn Social Advertising

When your target online demographic is professionals and businesses, you may want to know about alternatives to Facebook. Net Natives now provide a LinkedIn advertising service as part of our social media portfolio – how can you use it?

UCL got in touch with us to find out exactly this. They wanted to know how we could help them increase the number of enquiries to a niche postgraduate degree course: the MSc in Strategic Management of Projects.

The Challenge?

UCL wanted to attract a specific type of individual, with a clear ability to demonstrate a track-record of working in project-management environments, to sign up for their course.

What did Net Natives do?

As with all social advertising, we researched the platform, recommending a target demographic based on the brief. We then designed multiple adverts with differing copy and images to test which variations were most successful.

In order to generate the best response from the advertising campaign, Net Natives provided detailed landing page consultancy, advising on content, navigation and course information. We also recommended UCL include a short form to gather information about their prospective students.

The adverts were monitored and edited throughout the campaign to maximise its effectiveness. At the campaign’s end, we provided a report presenting recommendations and refinements going forward.

The Result?

Within 5 days, UCL received a significant increase in traffic to their site. One in six people who had been directed to the site from LinkedIn then went on to complete the enquiry form, and the majority matched the experience profile sought by UCL. This is testament to the landing page consultancy and expert targeted advertising that the Natives provided.

“I am impressed. This was a new approach to raising awareness about the M.Sc. course and I treated the campaign as an experiment. The results could have been a total waste of money yielding nothing useful, but the actual result was a very good response rate with a number of follow-ups that we are taking forward. My view is that Net Natives are experts in understanding social advertising and how to devise campaigns that work. We hadn’t experimented with anything like social advertising before, but after seeing the results we will definitely be working with Net Natives again.”

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