Synergy Group

Recruitment SEO

When the bulk of research into recruitment, training and consultancy solutions is done online, how do you ensure your services are being seen by as many prospective clients as possible?

This is what the Synergy Group needed to know in their bid to increase traffic to their website through relevant “organic searches” on Google and the major search engines, ensuring it appeared higher up in results lists. They also wanted to improve their internal understanding of how search engines work through effective training and documentation.

The Challenge?

Our brief was to focus on making sure candidates found the right page on the Synergy site for their job search. We needed to pinpoint the technical factors that were affecting how Synergy’s website ranked on the different search engines, with best practice implementation recommendations.

What did Net Natives do?

Here comes the technical bit. We embarked on a Technical Audit for the Synergy website with advice as to how best structure the site for search engines. After this came the link-building – to gain a higher page rank on Google, you need credible links pointing back to your site.

We also undertook Keyword Research to ensure that the most searched-upon terms related to the relevant web pages, using this information to track effectiveness against competitors and making sure each page was correctly rendered using the relevant terms and structure.

So what does all this boil down to?

The Result?

Our hard work meant we vastly improved Synergy’s link profile, using different techniques to provide a list of relevant, high-quality sites that could link back to their site. Our recommendations ensured Synergy’s website was optimised around relevant keywords, writing properly-formatted and keyword-rich title, description and H1 tags for their main pages.

Whilst Synergy is still in the process of implementing our recommendations, we’ve proven that even the small changes can make a difference. As well as growing from page rank 4 to 5 within an incredibly short period of time, our work has dramatically increased their relevant traffic and candidate conversion rates. So much so, they kindly said the following…

“Search Natives extensive knowledge of recruitment SEO has provided us with the tools to affect our website’s search rankings. By using their expertise we have improved our site from a technical point of view and can directly attribute better and more relevant search traffic as a result of their great work.”

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