Sparsholt and Andover College

Advertising with both our Facebook and Google hats

As a College, when you provide a huge number of specialised and vocational courses, it’s crucial that these opportunities are known about by your target demographic. So, when the vast majority of this demographic spends a lot of their time online, your next step is to work out how you can harness the power of Facebook and Google and get your ads seen by your online audience. How do you do this? Gather round, folks.

Sparsholt and Andover Colleges merged in 2007, establishing a much wider selection of course programmes available to their students. The College came to us for help in increasing awareness of this sparkling array of courses on offer, so of course we jumped right in.

The Challenge?

Sparsholt and Andover knew their target demographic spent much of their time on the internet. The challenge was to make use of this knowledge and make sure the people who the College most wanted to see apply to their courses actually knew about them. We needed to provide targeted Facebook advertising and improve the College’s ad rating on Google.

What did Net Natives do?

We threw ourselves into the College’s summer advertising campaign. With a combination of Google ads and targeted Facebook advertising, we improved the online visibility of the College’s courses and made sure our ads were seen by the most relevant people. We tailored the adverts to the users who would see them, and carefully monitored the campaign so we knew which adverts worked best.

The Result?

Andover’s ads across Google and Facebook gained them over 1,800 responses, while Sparsholt’s attracted over 1,700. But that’s just numbers. What we can really impress you with is that these adverts had the lowest cost per response – for what the College paid, that’s an extremely impressive result – much more so than advertising in your local rag.

“Net Natives came on board to advertise for our summer campaign, using an integrated approach of Google PPC and Facebook advertising. We were really pleased with the results. They were thorough in their keyword research, closely monitoring the terms which were getting us the best traffic for the lowest CPC and managed the allocation between the two platforms effectively. We enjoy working with the Natives team and appreciate their professionalism and expertise.”

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