South Thames College

Facebook Website and Advertising

One of the greatest freedoms of Facebook is that anyone can create anything (within reason). While this is great for online democracy, it does mean that your brand’s name can appear at the top of any number of unofficial Facebook pages. How do you ensure the integrity of your brand is preserved on Facebook whilst retaining your existing fans?

This is the problem South Thames College faced. After attending a Net Natives Social Media Workshop, they were amazed at the potential of using Facebook to recruit new students and jumped straight in, using our Facebook Advertising Service. Once we had piqued their interested in advertising, the next stage was to build them an officiated Facebook page.

The Challenge?

South Thames wanted to see a greater number of applications to their courses, as well as an official, all-encompassing Facebook page over which they had full control.

Although there was great engagement on the College’s Facebook page already, they only had 64 fans. We went on to discover 15 different Facebook pages for South Thames College, including community pages and unofficial pages. We needed to give South Thames College full control over their Facebook presence.

What did Net Natives do?

www.facebook.com/souththamescollege

We provided targeted Facebook advertising, with overwhelming results: for their summer courses, South Thames received 760 responses, out of which they had 140 actual course applications!

Working with Facebook, our social brand strategy meant we could consolidate all pages affiliated with the College into one official, College-approved page. Built upon our unique Social CMS, we created a self-contained branded Facebook page, incorporating links to course details, social media buttons and a bespoke Q&A section within the Facebook page. We also built an incorporated ‘ask a question’ form – a great way to interact with potential applicants.

The Result?

We increased the number of applications for the advertised programme tenfold, and the number of connections on the College’s new Facebook page increased by 729% overnight!

“I love working with Net Natives, they’re efficient, informative, professional and fun to work alongside. They’ve come up with some really creative ideas with solid calls to action that have brought our Facebook page to life, increasing our fans from 64 to nearly 1000 overnight! They really know their stuff and have delivered on everything we asked for and more. I would thoroughly recommend Net Natives to anyone!”

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