Milkround

Facebook Advertising, Brand Strategy and Website

When you’ve been at the forefront of graduate recruitment for 15 years, how do you ensure that you are still being seen by the best candidates – and that they will then go on to apply?

This is what Milkround wanted to know. As a pioneering digital service launched in 1997, Milkround became the first choice among recruiters for finding the UK’s best students and graduates. They asked us what we could do for them to make the best use of Facebook, and we were only too happy to help.

The Challenge?

When Milkround approached Net Natives, two key objectives were on the agenda: to increase the number of quality applications through Milkround’s website, and to increase the number of successful Milkround applicants by another 5%. We needed to tidy up the application process and improve the calibre of the candidates being asked to apply.

What did Net Natives do?

www.facebook.com/milkround

Where to start? Well first of all, Net Natives began to implement a registration strategy, including initial consultancy regarding the current website. By streamlining the application process and ensuring a high search engine presence through online and social advertising, Net Natives were able to increase the number of visits to the website through relevant search terms and increase the number of successful Milkround applications by making the application process simpler for the user.

Our Facebook advertising both generated more awareness of their website and targeted the perfect graduates across the country. A combination of 190 variations of advertising, aimed at students graduating from the top proportion of universities, meant that each user saw a university-targeted ad specifically tailored to the details on their page. We are so good.

Milkround were so impressed that they asked us to give them some help with their actual Facebook site. We created a fully-integrated, bespoke page, complete with an inbuilt job search, live job feed and external links to their website.

The Result?

The Facebook ad campaign was a huge success! The adverts were seen over 3.3 million times, by the very students that Milkround wanted to target. By tailoring the advertisements carefully using age, University and education criteria, Milkround knew that the new visitors to their site were exactly right.

The Milkround Facebook page is now an interactive, user-friendly environment designed to attract and retain Milkround’s perfect candidates.

“At Milkround.com finding the best opportunities for graduates is intrinsic to what we do. By using Net Native’s expertise we have been able to reach even more people using their extensive PPC knowledge, Facebook advertising and through our great new Facebook page! Great Job! We would highly recommend Net Natives!”

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