Havering College

Facebook Brand Strategy

When your staff and students are so enthusiastic about their College, it can be hard to keep track of the vast number of various Facebook pages all bearing the College’s name. How do you go about bringing these unregulated pages into a singular manageable one, fully owned by your brand?

This is what one of our favourite clients asked us. Havering College were so impressed with our previous success advertising their apprenticeships, they came to us for help with their Facebook site.

The College had already embraced Facebook as a means of promoting themselves and communicating with their potential students, and approached Net Natives to create an official Facebook page, making their online presence stronger and more unified.

The Challenge?

Whilst Havering College had already built a great page, staff and students at the college had also created a number of unofficial, community and Check-In pages. A massive total of 31 unofficial pages were found on Facebook, over which Havering College had no control.

Appreciating the need to take ownership of their brand, Havering College decided to use Net Natives’ Brand Strategy service, to acquire all Havering College pages, and ensure the migration of all fans to the official one. This would allow the College to build connections with those who had become affiliated with the unofficial pages and also give them the power monitor content and comments.

What did Net Natives do?

www.facebook.com/haveringcollege

Our Facebook Brand Strategy facilitates the migration of fans attached to unofficial Facebook pages to the official one, resulting in a clean brand identity online. It ensures that when people affiliate themselves to what they believe to be your page, they are on the official one, and not a duplicate.

The Result?

By migrating the fans of all 31 pages onto the main page, the official page’s connections increased from 655 to 1,216, an impressive 86% increase! Have a look at it here. Havering College gained the ability to engage with a much wider audience of fans and to ensure they had full control over their presence on Facebook.

“It’s great to have all of the Havering College unofficial pages all under our official page. We can now connect to all of the people who have associated themselves with us, which is very important for our social media strategy.”

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