Graduate Fasttrack

Facebook Website

When you know your key demographic spends most of their web-surfing time on Facebook, you should be wondering how you can make your brand as visible as possible to as many Facebook-users as possible.

Graduate Fasttrack is a London-based, young and innovative boutique recruitment consultancy, specialising in placing only the most competent, determined and ambitious graduates into high profile sales and recruitment positions throughout the UK. These graduates do the vast majority of their job-hunting online, so Graduate Fasttrack got in touch with the Natives to see how we could enable the search to take place on Facebook.

The Challenge?

It was particularly important for the Graduate Fasttrack page to encourage user engagement. The interaction between Graduate Fasttrack and its users is intrinsic to its success, so we wanted to focus our strategy on achieving that objective.

What did Net Natives do?

www.facebook.com/graduate.fasttrack

Net Natives sought to create a unique social identity that was different from the corporate one. We built a comprehensive, integrated Facebook site with engaging wall posts and content to encourage relevant users to connect and interact. The page incorporated a corporate re-brand, user connection incentives and calls-to-action, establishing Graduate Fasttrack’s Facebook presence and moving their services into the social networking arena.

We knew it wasn’t enough to simply create the Facebook page. We wanted as many people as possible to see it! So we created a variety of Facebook advertisements targeted at 20-25 year olds, who would then be directed to a comprehensive Facebook page with real career insights, a newsletter sign-up functionality and external links to the Graduate Fasttrack website.

The Result?

By targeting and adjusting the adverts to optimise response rates, the ad increased the Facebook page’s connections by an impressive 62.5%, totalling over 1.8 million initial impressions on people’s Facebook screens! Graduate Fasttrack is now vastly more visible to those who should be getting involved, and the company can now properly connect with these potential candidates.

“Net Natives were great at understanding our needs, and provided us with an amazing, bespoke Facebook page and advertising campaign. We’d love to work with Net Natives again!”

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