Goodman Masson

SEO

Now that jobseekers conduct the vast majority of their hunt online, it’s crucial that they see your advert in their search results. With over 24 million searches containing the phrase “jobs”, how do you make sure your vacancies appear on the first page of candidates’ searches?

Goodman Masson is the largest Independent Financial Recruiter in the UK, and has been recruiting professionally-qualified accountant and other finance professionals for over 18 years. They came to us to see how we could help them get found by their dream candidates.

The Challenge?

Goodman Masson wanted their jobs to display under the search terms that candidates were searching for online. Net Natives wanted to do two things: increase the number of optimised, indexable pages displaying in search results, and make sure that, through Google advertising, they were appearing to the right people. Take a look at our report on Google advertising here.

What did Net Natives do?

Our Search Engine Optimisation service started with developing individual pages for each job post, indexing each of the job listings and being clever with page titles and descriptions. The Net Natives magic enabled all future job posts on Goodman Masson to be dynamically optimised, providing high search engine listings for individual pages which ultimately led to a huge increase in application numbers.

The Result?

Our SEO and Google advertising services worked a treat. By getting clever with more relevant descriptions and using negative key words to remove irrelevant search terms, we were able to deliver great results for Goodman Masson’s job postings on Google: 348 applications, 2,786 job views, and nearly 85% more visitors to the site. We even got them that crucial top ranking in Google Ads!

“We are very impressed with what Net Natives have done for us. An 84.71% increase in visitors is a great thing for our website, and would highly recommend Net Natives.”

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