G4S

Our Staple: Facebook Website and Brand Strategy

When you’re the world’s second largest private sector employer and you want to present a unified presence on Facebook, you need a comprehensive, all-encompassing page that will act as your company’s portal.

G4S is that firm. As part of their bid to revolutionise their social recruitment strategy, they came to us to see how we could improve their Facebook brand presence.

The Challenge?

With operations in more than 125 countries, they’ve undoubtedly built themselves a presence on Facebook, including numerous community and departmental groups. But, with Facebook being a user generated platform, the ownership was with Facebook and the users NOT G4S. We needed to provide G4S with an official page which would incorporate all their existing connections across Facebook, and which would act as a portal for their job postings and company info, all the while being totally controlled and monitored by the company itself.

What did Net Natives do?

www.facebook.com/G4S

Through the Natives’ strategy and via effective consolidation, we created an official page which would incorporate all their existing connections across Facebook.

As part of our Facebook Brand Strategy consolidated the many Facebook pages under G4S’ name into one official site, placing G4S in control and able to engage directly with their workforce within Facebook.

Marrying this with a content strategy for engagement and crisis management for such a sensitive brand.

We then created a self-contained, fully interactive recruitment hub on Facebook, where interested applicants could view all of G4S’ job openings, register and learn more about the company.

The Result?

There were over 10,000 G4S employees who had listed G4S as their company. Net Natives consolidated these likes spread across the unofficial pages into their controlled, branded one, increasing the page’s connections to a staggering 10,476. And this growth continued, with an effective content strategy, the www.facebook.com/g4s page is one of the most engaging/talked about careers pages in Facebook, with over 20,000 connections and growing at more than 1000 per month. Think about the social referral schemes we can work with from this.

“With the launch of our Facebook recruiting strategy, G4S demonstrated our committed to developing a joined up approach to using social media…It was extremely important to find a partner that could deliver on this, Net Natives were the obvious partner of choice and haven’t failed to deliver.”

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