Boardriders Guide

Getting found on Google

If you run an online retail brand, it’s pretty important to get found on the search engines. So how do you make sure it appears at the top of searches again and again?

This is what Boardriders Guide wanted to know. They’d found that their pages were not being displayed well amongst search engine rankings, and came to us for our advice on how to improve these rankings as well as how they could improve their current site.

Our help was also sought with Boardriders’ PPC campaigns. They were looking for a better ROI – and of course we had a few tricks up our sleeves to help.

The Challenge?

We needed to find out why the Boardriders Guide site was performing so poorly in Google searches, and then use our keyword knowhow to increase the number of visitors to the site. We do make it sound easy, don’t we?

What did Net Natives do?

Net Natives conducted a full technical audit, determining that a combination of indexing issues, broken page links and tagging issues were to blame for poor search engine rankings and irrelevant search terms.

We then researched and recommended suitable content management systems and provided consultancy on the migrating of the existing site from the previous content management system to a new one, substantially increasing SEO rankings.

Our PPC consultancy involved a review of their current PPC campaigns. We provided a comprehensive SEM audit on their websites, including a benchmark of key words used by themselves and their key competitors to compare the success and cost of PPC campaigns. Boardriders could then bid on the key words and phrases they weren’t already using. The consultancy included best practice, campaign and CPC guidelines, as well as recommendations for future search terms, giving them real competitive advantage.

The Result?

We think the lovely feedback from Boardriders speaks for itself:

"Net Natives provided us with a fantastic SEM consultancy report, providing us with some great insight about what terms and descriptions are going to rank us highly on search engines. It’s always great to find out what other companies similar to us are doing, and has given us a great opportunity to remain competitive.

“When we approached Net Natives advice about our SEO, we had no idea of the extent of the damage. Net Natives have been excellent about identifying and rectifying the issues, and couldn’t be happier with the way our website is ranking now. Thanks Net Natives!”

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